Master your thoughts! Multiply your money!
Make impossible results inevitable!

For results focused women in business
who are done over-thinking,
over-working, and under-earning

This is for women who are done overthinking, doubting, and dancing around their potential – and are ready to think differently, feel differently, and create results that actually match their ambition.

This isn’t another strategy course.
This is where you learn to think like the woman who already has what you want – and then become her.

SHE GIVES HER ALL FOR HER CLIENTS WITH A CONSISTENT LEVEL OF PASSION AND ENERGY

DAWN WILL HAVE YOUR BACK SO HARD, HARDER THAN YOU HAVE IT YOURSELF

Business feels hard when you’re solving the wrong problem…

You set goals you don’t hit. Then you blame the strategy.
So you go looking for better funnels, fancier launches or shinier hacks. 

But here’s the thing – it was never the strategy.
It’s your beliefs!

Your beliefs don’t match your goals.
You’re stuck in Thought Errors and Blind Spots that keep you playing small and calling it ‘planning’.
If being a Business BadAss was about strategy – you’d already be nailing it!

The difference is in your beliefs and that’s what we fix here!

You’ll learn how to see – and then rewire – the beliefs that quietly sabotage your confidence, your consistency and your cash.
Because you are both the problem and the solution.
And once you see that?
You become unstoppable.

Hi, I’m Dawn

Your Zero BS, Results-Focused, High Vibe As Fuck Coach!

I help women who are brilliant at what they do but baffled by why their bank balance doesn’t match.

I know what it’s like to look like you’ve got it all together while secretly wondering how long you can keep spinning all the plates.

I’ve been there. I’ve lived it. And I learned the secret – every external result comes from an internal belief.

Once you rewire that, everything shifts – cash, clients, confidence, all of it.

That’s why I created Becoming a Business BadAss.

It’s not another ‘how-to’ group.
It’s a ‘who-you-become’ group.

YOU’ve done the courses. downloaded the feebies.

now you’re ready for something that actually changes things!

Smashed my target and achieved a figure I wasn’t expecting until the YEAR end!

This is a 12-month group coaching experience
with close proximity to me…
not my team, not a faceless coach. Me.

Each month you’ll get –

– Minimum of 3 – 5 live coaching sessions with me (not my team – me)
– Video replays and private podcast feed for car rides, dog walks, or treadmill time
– Access to 50+ hours of previous calls and mini-trainings – instant immersion in high-level thinking
– A private Facebook group for ongoing questions, support, and celebration
– Surprise mini-programs and guest expert sessions throughout the year – when I spot a gap, I fill it.

This is mindset and business coaching on repeat
learn it, apply it,
become it.

How IT WORKS…
THREE WORDS

Learn. Apply. Repeat.

1. LEARN – the tools of self-coaching using my signature frameworks

2. APPLY – them in your business

3. REPEAT through regular live calls and replays

Until it’s who you are
And watch your results compound!

You’ll master both sides of success –
Mastering your thoughts + Massive action.
That’s what creates Business BadAsses.
That’s what creates impossible results.

Hey, just wanted to share that using the TEAR method is really helping me.

Smashed my target and achieved a figure I wasn’t expecting until the YEAR end!

WHO IT’S FOR (AND NOT FOR)

This is for you if –

You’re done dancing around your potential and ready to go all-in
You’ve got the strategy – now your mindset needs to catch up
You’re craving accountability, clarity and a coach who actually gives a shit!
You want to be surrounded by ambitious women who clap for you, challenge you, and call you out (with love)

This is not for you if –

You want quick fixes or magic formulas
You’re still blaming everyone else for why it’s not working
You’re not willing to be coached or to see your own belief blind spots
You’d rather stay comfortable than courageous

If you read that and felt a little spark of discomfort?
Yeah – that’s your sign!

WHY THIS WORKS

Because this isn’t theory

It’s the exact work that took me from stuck and broke to £600k in revenue – without burnout, hustle or fake positivity.

I’ve coached many women to do the same –
Rewire their thoughts.
Strengthen their mindset.
Take the action they’ve been avoiding.
And finally create the results they’ve been chasing for years.

You’ll see your thought errors faster.
You’ll catch your belief blind spots sooner.
You’ll close the gap between where you are right now, and where your brain needs to be to create what you want.
That’s what happens when you train your mind like a Business BadAss.

THE INVESTMENT

Becoming a Business BadAss is a 12-month commitment to the version of you who doesn’t quit when it gets uncomfortable.
💸 £200/month for 12 months
💸 Pay-in-full options:
 • £1,100 for 6 months (save £100)
 • £2,000 for 12 months (save £400)

You’ll get –
A minimum of 3 coaching calls a month with me
Access to every replay and resource
The private podcast and community
All surprise extras and guest sessions.

Look, Ladies, you can keep trying to fix your business with more tactics and to-do lists.

Or you can fix the real issue

the thoughts that created your current results

When you change those, everything else changes.
Your strategy starts working.
Your confidence returns.

Cash and Clients start showing up – because you finally stopped hiding behind your own brain drama.
This is your invitation to think differently, act differently, and become the version of you who already has what you want.
No more bubble-wrap energy.
No more waiting to feel ready.
Just you – rewired, relentless, and completely Business BadAss.

Join Becoming a Business Badass today